From Product Idea to Retail Brand.

POPTECH™ transforms confectionery ideas into distinctive retail brands through product development, brand strategy and creative execution.

Brand Development & Creative Direction.

Whether you are creating a new product line or extending an existing brand, we can help shape the product concept, naming direction, packaging identity and overall retail presentation around your target consumer and market positioning.

PRODUCT CONCEPT • BRAND DIRECTION • PACKAGING IDENTITY • RETAIL POSITIONING

Character Worlds & Collectible Concepts.

Character-driven packaging, collectible mechanics and storytelling can transform a confectionery product into a broader consumer experience. We develop concepts that connect product, packaging and collectibility to encourage stronger engagement and repeat purchase.

CHARACTERS • COLLECTIBLES • STORYTELLING • CONSUMER ENGAGEMENT

PocketFuns™ Character & IP Collaboration.

Selected PocketFuns™ character worlds can be developed into distinctive confectionery and collectible product ranges for suitable retail projects. Depending on the project, we can explore character licensing, themed packaging, collectible concepts and coordinated product families created around your target market and brand strategy.

CHARACTER IP • LICENSING • THEMED PACKAGING • COLLECTIBLE PRODUCT RANGES

From Character IP to Retail Product.

PocketFuns™ character worlds can be extended into themed confectionery ranges, collectible formats and coordinated retail product families. The objective is to turn character IP into a complete consumer proposition — connecting storytelling, packaging and product experience in one commercial concept.

IP LICENSING • THEMED PRODUCT RANGES • COLLECTIBLE FORMATS • RETAIL CONCEPTS

Ponny’s World™ — From Character World to Product Family.

Ponny’s World™ demonstrates how a character-driven universe can expand into a coordinated retail range across multiple product categories, packaging formats and consumer touchpoints. The same creative framework can be adapted for selected licensing, brand-development and
new retail concept opportunities.

CHARACTER UNIVERSE • PRODUCT FAMILY • PACKAGING SYSTEM • BRAND EXTENSION

Creative Development by ABC Studios.

POPTECH™ brand-development and creative projects are supported by ABC Studios, our Creative Technology center for concept development, visual identity, packaging direction, character worlds and retail storytelling. This enables product, brand and creative execution to be developed as one coordinated commercial concept.

CONCEPT DEVELOPMENT • VISUAL IDENTITY • PACKAGING DIRECTION • CHARACTER WORLDS • RETAIL STORYTELLING

Let’s Build Your Next Brand.

Tell us about your product idea, target market or creative brief. We can explore the right combination of product development, brand strategy, packaging, character IP and creative execution for your project.